Digital Marketing

  • Search Engine Optimization

  • Search Engine Marketing

  • Campaign Management Market

  • Strategy Integrated Marketing

Digital Marketing GoogleAdwords Services -Search Engine Optimization Search Engine Marketing Campaign Management Market Strategy Integrated Marketing To achieve optimal success, a company needs to have a strong brand presence and message.  To achieve this, Google digital marketing uses an integrated marketing method with clients to ensure all your marketing venues are promoting the same look and message.  How is this done?  Through a complete analysis of your brand, where do you rank now?  What is the perception of your brand?  What do you want it to be?  What is your competition and how do they rank? What are the best venues to promote your brand? The information from this analysis will form a comprehensive marketing plan for your online presence and may incorporate some or all of the following tools. 

Market Strategy

  • Indo Asia Technology Marketing Labs is dedicated to helping mid to large companies maximize their digital marketing efforts. We provide Visibility to Profitability™ for our clients. While we’re located just outside of India, our client list is International. We offer a full suite of services including Paid Search, Organic Search Optimization, Conversion Optimization, Web Design, Graphic Design and more.

Company specializations recognize agencies that accomplish the following:

  • Demonstrate increased product performance and expertise in that product area, including:
    • Search advertising
    • Mobile advertising
    • Video advertising
    • Display advertising
    • Shopping advertising

Get the help you need.

We are specializing in one or more of the following AdWords product areas:

Search Advertising

Demonstrated increased product performance and expertise in basic and advanced search concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

Mobile Advertising

Promote your app by running mobile ads across the entire Google network with Universal App Campaigns – no design experience required.With 82% of smartphone users searching for businesses near them, mobile advertising gives you the opportunity to be there with helpful information and real-time relevance.

Video Advertising

Your business comes to life in front of new customers on YouTube. With more than half of YouTube views coming from mobile devices2, mobile ads are a unique way to share your story.

Display Advertising

With ads across Gmail and a network of over two million websites and apps, your mobile ad can show up where your customers are.

Shopping Advertising

Indo Asia Technology will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns. Benefits of Google AdWords AdWords allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. AdWords offers several benefits, but here are the key ones:

  1. Target your ads
  • Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
  • Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
  • Age, location, and language: Choose the age, geographic location, and language of your customers.
  • Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
  • Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
  1. Control your costs

AdWords gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

  1. Measure your success

With AdWords, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment. You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy. Search Engine Optimization Search Engine Optimization, often referred to as SEO, is a strategic process used to improve a web-site or Web page’s visibility in search engines organic placement, especially on.

Company search engine optimization services are unique to the industry with verifiable results. Our SEO team has a track record of improving the authority of a website with strategic on- and offsite Google marketing techniques. , Engaging content is pivotal and our experts can spread your unique online voice across your blog, website pages, social media platforms and so much more. With over 100 full time SEO and digital marketing experts in the PAN INDIA, Company has positioned itself as the gold standard in the search engine optimization industry.

SEO Process and Improved Google Rankings

Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundational or traditional elements at its core. Below is a list of many of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.

SEO Code of Ethics

There is an ethical approach to engaging in an SEO campaign and the way a digital marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Googles Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even cause websites to be removed from the index for extended periods of time

Customized SEO Campaigns

Our comprehensive SEO campaigns involve a systematic approach to creating a significant online presence. Our typical “best practices” campaigns provide a detailed process to achieve high natural search rankings. Each website is different and no one SEO strategy can achieve success for every unique situation. Company tailors each SEO campaign to meet the needs of your website and your goals. Sure, it sounds easy, but it has taken us years of trial and error to reach this plateau and we feel confident we can provide our clients with real results. If you are interested in working with an SEO company that has a proven track record of success and can deliver your business a substantial return on investment, then Company is the right choice for a no non-sense approach to search engine optimization. We focus our efforts around the following core principles:

  • An ethical approach to Search Engine Optimization
  • A proper site structure that is conducive to search engine indexing
  • Strong, relevant content that is frequently updated and enhanced
  • A comprehensive and targeted link building campaign

These core principles are what we have found to be highly effective in gaining high natural search results and made us the affordable SEO services company of choice. Some people have told us “this seems easy enough, why do I need to work with you?” Our thought process is that if you have the determination and the time to make mistakes along the way while perfecting your craft, then frankly, it is probably best if you do the SEO based work yourself. However, if you are like most companies and want to utilize the expertise of a reputable partner to handle all of your Digital marketing initiatives, then the choice to work with Company becomes quite obvious. Search Engine Marketing Search Engine Marketing includes a marketing tactic commonly known as Pay-Per-Click (PPC) advertising. This type of advertising is available on both search and content networks and is commonly used by the 3 major search networks: Google, Bing and Yahoo. The term “Paid Search” is utilized in the instance that a Pay-Per-Click program is employed on the search networks. Company search engine optimization services are unique to the industry with verifiable results. Our SEO team procedures have been proven to increase domain authority with on and off site optimization techniques, which work in unison with content marketing and social media strategies to increase your visibility on search engine result pages. With over 100 full time employees in the United States alone, Company has positioned itself as the gold standard in the search engine optimization industry. Our company was founded on a Customer First approach toward preparing custom digital strategies that provide real results. Company has distinguished itself as the leader in search engine marketing services. The main avenues of SEM that Company leads the industry in include Paid Search Management, Content/Display Network Advertising, Comparison Shopping Engine (CSE) Management, Landing Page Optimization, Banner Ad Design. Pay-Per-Click advertising is surging both in the India and internationally. The high demand for PPC is illustrated by Google’s recent Q3 earnings, in which the company reported a 23% rise in their search ad business. The fact is that everyone, from small businesses to Fortune companies, is spending less each year on “traditional” advertising avenues and devoting resources toward online advertising and PPC. The end-product of a Company Paid Search campaign is a well-oiled machine that provides optimal results and endless return on investment to our clients. Landing Page Optimization is also a critical component to search engine marketing campaigns. Not only does Google report that Ad visibility is favorably given to companies that direct traffic to rich landing pages, but your potential customers may react differently depending on the “experience” that your site/landing page delivers. The goal is to create a “sticky” landing page that contains strong, relevant content, while at the same time enticing customers to make some sort of conversion. With the continuous rise in keyword costs and click-through rates standing as better indicators of a strong campaign, it is important to contract with the best Paid Search company to ensure your advertising resources are not being wasted. The industry is very dynamic and changes can occur every day. Unless you contract with the “experts” in the field, it is easy to be burned by other companies. Our proven tactics are regularly refined to ensure our practices are completely ethical, effective and cost efficient. Find out what makes Indo Asia Technology the leader in PPC and Landing Page Optimization. Campaign Management

We offer in our PPC management services: Keyword Research

  • Keyword search and selection of the most suitable ones
  • Ad copy writing
  • Landing page optimization
  • Ad submission
  • PPC monitoring and conversion tracking
  • Campaign modification with improvements

 No matter where your customers come from, Indo Asia Technology helps you define markets and sculpt successful local paid advertising campaigns. Our marketing management will allow you to focus on your core needs as our pay-per-click professionals develop and optimize the online marketing efforts to keep the new business coming in. To begin with, aligning your company with experienced PPC management experts provides a return on the investment. Those who have some experience with pay-per-click platforms understand the time and diligence required to succeed; having a devoted specialist running your local paid ad campaign is a wise decision. Not only do the certified managers bring our core competencies and best practices to your campaigns, they are also up-to-date on the latest and greatest options when running a local paid search program. Furthermore, we apply advanced tactics and levels of understanding to your campaign, facilitating further acceleration of your company’s exposure and growth. We market with passion and wisdom, using day-part targeting, a method often associated with traditional advertising, but rarely leveraged for online usage. We’ll ensure ads are running during times when your target market is on the Web. In some instances (business-to-business clients), it makes the most sense to run ads while your business is operating rather than host them at 2am, when small numbers of consumers are browsing and your business is closed. For others (entertainment products), consumers may do the most shopping during the evening hours, after work. Day-part targeting keeps better tabs on your ROI! How many people use smart phones to engage the Web? The numbers are outstanding and rising by the day. Would your company benefit from geo-targeting consumers based on their physical location? Such tactics work very well for particular business models including restaurants, bars, and entertainment venues. Great online marketing finds target markets. Our PPC management services help you further define your consumer search, adding demographic details such as age, gender, and other factors to the process. For instance, a women’s clothing vendor is likely to target women of a specific age bracket. Adjusting pay-per-click campaigns to reflect optimal target markets is another way to facilitate online marketing success. Local businesses have a powerful weapon in local paid advertising and search engine optimization, and a passionate, experienced ally in Indo Asia Technology. Give us a call to discuss your local paid ad opportunities. Increased exposure and revenue is a call away; start the process now. PPC Banner Ads Portfolio How is your target market finding your products and services? Increased exposure to your advertising builds your company’s brand. It’s no secret; every single day, online browsers increase in numbers and time spent online. It’s becoming an online world! How are you participating in online marketing? Displaying banner ads is one effective way to drive more traffic to your website and company brand. The process is simple and we’re more than happy to provide experienced online marketing advice, facilitating banner ad understanding and success. Choose from a large number of categories, placing your ad in a position to be seen by thousands of web browsers! Don’t miss the opportunity to advance your company’s exposure and revenue. The potential is there. Millions of consumers visit the Internet each day, and browsing only increases with the growing amount of smart phone usage. Opportunity is knocking, asking for your banner ads. Will you answer the call? Standard banner ad sizes include:

  • Leader board – 728 x 90 pixel
  • Full Banner – 468 x 90 pixel
  • Half Banner – 234 x 60 pixel
  • Rectangle – 180 x 150 pixel
  • Square Button – 125 x 125 pixel
  • Skyscraper – 120 x 600 pixel

Contact us today and talk to us more about Advertising for business growth and Data Center services for your I.T. needs. Click the button and fill out the form or call us at +91 9560756382